Diamond Cutters of Western New York proudly offers some of the industry’s finest jewelry brands and the most exquisitely detailed, perfectly finished designs. You can’t get these names anywhere else in Buffalo. Learn more about our exclusive brands we carry below.

Since first opening its doors in 1999, Ritani has strived to create the most exquisitely detailed, perfectly finished fine jewelry to be worn proudly for all time. In this spirit, every Ritani fine jewelry design makes a signature statement and sets apart the woman who wear it.on.

Coast Diamond aims to create fine quality jewelry that is stylish, imaginative and will instill lasting memories. Since 1978, Coast has applied the highest standards of integrity and consistency to our products and services. With styling from the subtle to the sophisticated, Coast collections reach across a broad range of lifestyles.

Beginning in the Bowery district more than 65 years ago, Martin Flyer is one of the most recognizable names in the jewelry industry today. Expanding on its already-successful semi-mounts for bridal, Martin Flyer launched FlyerFit® in 2006. Using a special trademarked design, FlyerFit® engagement rings and wedding band sets fit together perfectly. This unique technology eliminates “the dreaded gap” that exists between the two rings and offers a functional solution.

Founded in 1950, Cordova is a multi-generation family owned and run jewelry manufacturer specializing in fashion and bridal design. Dedicated to outstanding quality and exceptional service, every item in the collection has a refined workmanship that embodies the artist’s energy and passion.

Since its inception, GelinAbaci has made a name in the industry as the premier designer of Tension Jewelry in the United States. From pave’ and channel set diamonds to bypass designs, Tension Settings are the standard for something unique. They allow the maximum amount of light to pass through the center stone, creating extraordinary brilliance superior to all traditional settings..

Founding it roots in loose diamonds, jewelry is now the flagship of the Prima NY, featuring diamond jewelry, multi-sapphire jewelry and semi-precious jewelry. Quality, service, price and honesty are Prima’s trademark, as they stand behind every item that comes from their factory. With a vast selection of new designs and styles, Prima NY is striving to become one of the top jewelry manufacturers in the United States.

True style exists only when it becomes personal. As an extension of the ELLE brand, ELLE Jewelry Collections are comprised of stylish pieces inspired by today’s fashion trends and are designed to complement all silhouettes. All ELLE Jewelry is sterling silver with a layer of palladium for durability, finished with a layer of rhodium. ELLE Time pieces are crafted from high-quality stainless steel and other fashionable materials.

The company behind Trollbeads is Lise Aagaard Copenhagen. Their mission is to create beautiful, imaginative jewelry which inspires people all over the world.Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity, and last but certainly not least, in the familiar things of everyday living.

Novell prides itself on continually bringing innovation to the wedding ring industry. The company currently specializes in customizing its designs to suit individuals’ particular needs, tastes and diverse lifestyles. No consumer should ever just have to settle for what is on the shelf. All products are made one at a time in the USA.

Nelson is devoted to the creation of extraordinary jewelry with utter perfection and not even the slightest hint of a flaw. After 26 years of unswerving devotion to the application of cutting edge technology to high quality materials, the products as well as the branding of Nelson Jewellery are well received in the market. Nelson Jewellery is synonymous with excellent craftsmanship and prestigious quality.

For 40 years Benchmark has dedicated much attention and focus to both designing & creating the best wedding rings in the world. They believe quality comes from craft & craft comes from precision. Every corner of any brilliant piece that Benchmark has created has been meticulously planned. These origins of excellence are derived from the drawing board; where creativity unites with functionality to manifest the very finest of wedding rings.

Dilamani was started by two brothers, George and William Dilamani in San Francisco in 1980.  They started as wholesalers of fine Rubies, Sapphires and rare exotic gems. Today, they’re on the cutting edge of jewelry design utilizing the latest in manufacturing techniques to bring you the best in fashion forward jewelry while never losing sight of providing quality to the discerning retailers. Dilamani offers the finest diamond and gemstone pieces that you’re bound to fall in love with.

Over the years tens of thousands of couples around the world have expressed their love with an authentic Venetti ring. Master jewelers meticulously craft each Venetti piece knowing that one day soon, it will be transformed into a symbol of someones love. Designers, working from their studio in the heart of the Los Angeles jewelry district, create unique and masterfully expressive pieces that can be found no where else.

Mi Moneda is a a luxurious jewellery brand inspired by old coins, each of which tell their own story. The range of Mi Moneda Jewellery is based around a unique pendant, with an opening system that allows you change the coins and create a new jewel to match either your mood or your outfit.

Mercury’s jewelry captures the magic of love and romance, with a continual refinement of classical designs and the introduction of new elements that create the unique styling for which Phyllis Bergman, president and designer, is famous. As a manufacturer, Mercury Ring is always focused on its retailers, accommodating the needs of each and every customer with passionate dedication, from the Quality, Design, and Pricing of Its Jewelry – to the seemingly endless options for Customization

Since 1987 MARS has been designing and manufacturing fine jewelry for clients across North America. From the simple beauty of a classically set engagement ring to a more contemporary or intricate composition, they offer you an extensive collection of styles to choose from along with an assortment of stone setting types.

Gabriel & Co. has earned the reputation as being passionate, dependable, and artistic designers, creators and manufacturers. Their extensive line of timeless pieces encompasses classic and fashion-forward design, ultimately bringing together impeccable artistry with enduring technology, perfect for every unforgettable moment.

Endless Jewelry is designed to be fun, festive and elegant. The colorful DNA of Endless Jewelry is all about being creative, being elegant, having fun, being playful and to mix and match.  The line of colorful leather wrap bracelets, necklaces and the elegant Sterling Silver bracelets with a range of unique charm designs allow you to express your personality, to blend in or to stand out. Your colors, your choices.

CrownRing designs matrimonial jewelry collections offering both men’s and women’s wedding bands, engagement rings, anniversary bands and more to honour the couple in love. The CrownRing brand currently boasts eight collections, each unique in design and style, ensuring that they offer rings for all tastes. When a couple gets married they are king and queen of their world, ready to reign over their new life. This is the concept behind CrownRing, creating jewelry fit for royalty.

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly.

Bulova is the hallmark of American watch companies. The name itself resonates with quality, affordability, and history. All icons must start somewhere. Bulova’s story began with a dose of the American dream. Bulova’s rich heritage and history of innovations continues to this day with the current ladies’ and gentlemen’s lines. Both lines display elegant design and craftsmanship with a variety of color and style choices.

Since being established in 1881, Seiko has contributed to society with one revolutionary product after another – starting with the production of Japan’s first wristwatch in 1913 and including the creation of the world’s first quartz watch in 1969. Seiko seeks to share pleasure and pride in production, giving you pleasure and pride in possession, and adding a touch of enchantment to every precious moment.

With over 500 bracelets from which to choose and made in the USA using recycled metals, Angelica offers easily adjustable bracelets with charms that let a women show how she feels, what she believes in and who she is. Angelica is from the Royal Chain Group, 2nd generation family-owned company and one of the country’s leading and most respected manufacturers of jewelry.

Rembrandt Charms has been designing and handcrafting charms for over 45 years. It’s their mission to create a variety of high quality charms for every occasion, memory, emotion, event or story.

Jewels by Irina established 2005, is well known for its beautiful and unique bridal and fashion designs, experience in precious and semiprecious gems as well as designing and manufacturing labor innovative jewelry. Handcrafted for excellence, each and every Gem is carefully hand selected to achieve the maximum light and brilliance from each and every Diamond.

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  • "Such a pleasant experience. I left knowing that I picked the most perfect gift! Terri was such a great help! This was so much better than going into some chain jewelry store. Also they just moved, the new address is 2618 Union rd in Cheektowaga."

  • "I can't say enough about Diamond Cutters. They really just blew me away. Bill (the owner) treated my fiancé and I like family, taking his time with us, and just giving us an experience that was second to none. Price wise he blew the competition out of the water. He is really dedicated to giving his customers the best deal in town and they seem to take this very seriously. They have a beautiful showroom, a large selection, and a friendly staff that includes a designer on site: if you're looking for something customized to your liking. I came away from this experience with a very positive view of Bill and Diamond Cutters, and I'll definitely be back. My advice, don't bother with Reed's or Jared... Just go to Diamond Cutters